THE CAMPAIGN:

There were many ingredients to “The Great Comeback in St. Pete.” A few key components:

TRUMP & REPUBLICANS...LINK THEM & SINK THEM:

Linking Baker to Trump’s positions on climate change denial, police brutality promotion and cluelessness on Charlottesville were keys to the comeback. Sunshine State News said, “Trump Albatross in St. Pete? ...it should be a warning sign...It should cause Republicans to ask themselves, how could a guy who was so beloved in this community (Baker) not be able to turn that on again.” WFLA-TV Political analyst Barry Edwards said “Kriseman ultimately had the better strategy, tying Baker to Trump.”

EPIC FIELD:

A fully integrated campaign across all mediums with persuasion and GOTV. Campaign Manager Jacob Smith and Field Director Adriene Bogen oversaw a volunteer-driven field program that identified over 10,000 supporters and knocked on over 20,000 doors in the final 4 days alone, a nearly 1-1 ratio of door knocks to Election Day voters.

MEDIA & DIGITAL’S ROLE IN GOTV, FIELD AND PERSUASION:

We had tracks of creative and paid messaging on social media, digital, radio and TV with an eye toward persuasion (increased numbers with independents), GOTV (white Democrats) and African- Americans.

HUGE IMPROVEMENT:

We improved our standing 20-25 pts from initial polls (persuasion and GOTV).

THE RESULT:

Data guru MCI Maps' post-election report called it “...one of the biggest Dem shockers in recent Florida history.” – MCI Maps, November 10, 2017. Tampa Bay Times called Kriseman “the comeback kid” in their Winners/Losers of the Week section. It was one of the biggest comebacks and closest race in which we've ever been a part. From a 70-vote win (48-48) in the primary to the 52-48 win in the general, Kriseman's performance was better with all persuasion and GOTV targets: white Democrats, African-Americans and Independent (NPA) voters.